For Newbridge Silverware, the Rose of Tralee Festival represents not only a vital component in the Company`s Marketing Plan but is a real link to the very best that Ireland has to offer - Phil Donnelly, Marketing Manager - Newbridge Silverware
CARLTON HOTEL GROUP – the long term association with Rose of Tralee Festival has been extremely successful for the Carlton brand and is one of the main features of the Groups Sales & Marketing Plan. The sponsorship and business relationship that has developed with Rose of Tralee Festival has delivered direct ROI both online and off line, award winning Public Relation Campaigns and allows the company a unique way to entertain key clients which in turn has increased business from these accounts and delivered new accounts.
It is a superb opportunity to showcase Carlton Hotels during the Rose Tour and each and every rose and committee member is a Carlton Brand ambassador after their stay, spreading the good word about Carlton Hotels management and staff and attention to detail. In recent times both companies online strategies have been key to the success utilising all social media channels, videos, Michael Kearney’s blog and strongly assisting in delivered new visitors/bookings and assisting in search engine optimisation for www.carlton.ie
From the first meeting we have found the Rose of Tralee team to be extremely professional at all times, very well organised and very accommodating to both our business requirements and our outside the box thinking. Each year, the association, exposure for the brand and return of investment has increased and we look forward to working with the Rose of Tralee team to maintain the growth going forward - Jean O'Connell, Director of Sales & Marketing of Carlton Hotel Group
FÁILTE IRELAND - The long standing International Rose of Tralee Festival attracts thousands of people to visit the town of Tralee and showcases the spectacularly scenic county of Kerry annually. Failte Ireland are delighted to be in a position to sponsor this event on a National level and wish the event every success for 2011 and the future - Martina Canty, Client Services Officer Kerry, Fáilte Ireland