Millions followed every step of the way
50M+From the first days of the Rose Tour to the excitement of Festival Week in Tralee, audiences came with us on the Rose journey in extraordinary numbers.
Across the Festival's official social channels, millions watched the Roses travel, laugh, perform, meet communities, take part in events and share the moments that made the 2026 Festival their own.
The result was more than 50 million organic views across Instagram, Facebook and TikTok, without paid promotion.
A huge audience across every platform
You followed the Rose journey with us
The audience was not simply waiting for the two live television nights. They were following the Festival throughout the journey, from the Rose Tour around Ireland to the arrival in Kerry, Festival events, friendships, performances and behind-the-scenes moments.
Almost one million individual accounts connected with Rose of Tralee content during the Festival journey.
Thousands joined the Rose of Tralee community while following this year's Roses online.
Festival content travelled far beyond our existing audience and reached entirely new viewers.
Audiences did not just watch. They liked, shared, commented and joined the Festival conversation.
During the live Selection Nights, the conversation around the Festival extended far beyond our own channels as viewers joined in in real time.
Reaching young audiences organically
TikTok audience
Discovered organically
More than three-quarters of TikTok traffic came from discovery, putting Rose of Tralee content in front of audiences who may never previously have followed the Festival.
A worldwide Rose of Tralee community
- 73% of the Instagram audience was based in Ireland.
- 12.8% followed from the United Kingdom.
- 7.3% followed from the United States.
- Strong audiences also followed from Australia and Canada.
Be part of the journey audiences are choosing to follow
The Rose of Tralee offers partners far more than visibility around two nights of television. Our partners travel with us throughout the Rose journey and become part of the places we visit, the experiences we share and the moments audiences watch, talk about and remember.
With individual pieces of organic Festival content capable of reaching hundreds of thousands, and in some cases more than one million people, those partnerships can travel far beyond the physical Festival itself.
The 2026 Rose of Tralee social campaign was led by Cathal O'Gara and Aisling Clifford , with a focus on bringing audiences inside the Rose journey through fast, personality-led and social-first storytelling.
